This is an advertisement about vitamins. The people who have composed this ad, for some illogical reason, have thought of promoting vitamins by using the hard work that women put in doing house chores. So they have created the saying " the harder a wife works, the cuter she looks".
Trying to implement the idea that women must do houseworks in order to be cuter than they already are, is really disturbing. And moreover pushing people to buy more vitamins... especially women in order to be better housewives is out of the common sense. They are just playing and fooling with their mentality and getting inside their rail of thoughts.
Advertising something so wrong is harmful and shameful because it gives an unrealistic image of how things really are.
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